João Pessoa, the capital of Paraíba, is famous for its stunning beaches, which attract tourists from all over Brazil and the world. Each beach has its own particularities and charms, making the city an ideal destination for those seeking relaxation, fun, and natural beauty. Among the main beaches in João Pessoa, Cabo Branco, Tambaú, and Bessa stand out. In this article, we will explore what makes each of these beaches so special.
Cabo Branco Beach: Tradition and Beauty by the Seaside
Cabo Branco Beach is one of the most famous and emblematic beaches in João Pessoa. Located on the eastern side of the city, it is known for its breathtaking landscape, with cliffs that create an impressive setting. The beach is the perfect meeting point for those seeking tranquility, but it also offers leisure and tourism options for those who enjoy outdoor activities.
Attractions and Infrastructure
In addition to its natural beauty, Cabo Branco Beach is famous for its infrastructure. The beachfront has a good range of beach bars where you can enjoy typical dishes from Paraíba cuisine, such as sun-dried beef with cassava and shrimp prepared in various ways. The beach is also a hotspot for sports like beach soccer and stand-up paddleboarding.
Another highlight of Cabo Branco is the Cabo Branco Lighthouse, located at the tip of the beach. The lighthouse offers a spectacular panoramic view of the region and is a great place to take photos and enjoy the sunset.

Tambaú Beach: The Urban Beach with a Special Touch
Tambaú Beach is one of the busiest and most well-known beaches in João Pessoa. Located in the heart of the city, it attracts both tourists and locals. Its proximity to Avenida Epitácio Pessoa, one of the city’s main avenues, makes Tambaú Beach a central point for gatherings and leisure.
Culture and Leisure at Tambaú
Tambaú Beach is perfect for those who enjoy walking along the shore, swimming in the sea, and relaxing at the beach bars. In addition, the area around the beach is home to numerous hotels, restaurants, and craft shops, offering an excellent opportunity to experience local tourism and culture.
The beach is also famous for its Tambaú Craft Fair, where you can find unique handmade items created by local artisans. The sunset viewed from Tambaú is another attraction, with a view of the sea and the Areia Vermelha Island in the distance, creating an enchanting scene.

Bessa Beach: Tradition and Calmness on the Northern Shore
Bessa Beach is one of the more tranquil and pleasant options for those seeking a beach with less movement, ideal for relaxing and enjoying nature. Located on the northern coastline of João Pessoa, Bessa Beach is known for its calm and warm waters, making it perfect for families and those who prefer a more peaceful environment.
Relaxation and Connection with Nature
Bessa Beach is surrounded by a large green area, offering a much more peaceful atmosphere compared to other more crowded beaches in João Pessoa. It is the ideal spot for those who want to spend the day in a tranquil way, sunbathing and enjoying the scenery. The beach bars are simple but provide excellent service and typical dishes, such as tapioca with fillings and grilled fish.
Moreover, Bessa Beach is perfect for those who enjoy practicing more relaxing sports, such as beach walking and kayaking. The area is also known for its incredible sunsets, offering a relaxing setting to end the day on a high note.
Comparing the Beaches of João Pessoa
Each of the three beaches in João Pessoa has unique characteristics that attract different types of tourists. If you’re looking for a more urban experience with plenty of movement, Tambaú Beach is the best option. If you prefer a more tranquil environment with beautiful natural landscapes, both Cabo Branco Beach and Bessa Beach are excellent choices. However, Cabo Branco is more geared toward those wanting to engage in sports and visit tourist attractions, while Bessa is perfect for those seeking a quieter and more relaxing experience.
Conclusion: The Magic of João Pessoa’s Beaches
Whether it’s Cabo Branco, Tambaú, or Bessa, João Pessoa offers stunning beaches that captivate everyone who visits. Each of them has its charm and can cater to different tastes and expectations. If you haven’t yet explored these wonders, don’t miss the opportunity to discover the charms of Paraíba’s coastline. João Pessoa is undoubtedly an ideal destination for those who wish to explore Brazil’s natural beauty, relax, and create unforgettable memories.
