Ubatuba is one of the most enchanting tourist destinations on the north coast of São Paulo, famous for its paradisiacal beaches, preserved nature, and welcoming atmosphere. With more than 100 beaches and an environment that combines adventure, relaxation, and culture, the city attracts visitors of all ages. Whether you are looking for rest by the sea, trails in the Atlantic Forest, or a cuisine rich in flavors, Ubatuba stands out as a true paradise in São Paulo.
How to Get to Ubatuba
The city of Ubatuba is located about 220 km from São Paulo’s capital and approximately 320 km from Rio de Janeiro.
Access is mainly via the Rio-Santos Highway (BR-101), famous for its beautiful coastal scenery. For those coming from São Paulo, the journey can be made via the Ayrton Senna and Carvalho Pinto highways to Taubaté, then via the Oswaldo Cruz Highway (SP-125), which crosses the mountains toward the coast.
There are regular bus lines from cities in the Paraíba Valley, the coast, and São Paulo’s capital. Additionally, Ubatuba offers efficient intercity transportation and transfer options for those seeking more comfort.
During long holidays and peak season, it is recommended to leave early or plan your trip to avoid traffic jams on the highways. The route, though full of curves, offers incredible views of the sea and the forest.
Best Time to Visit Ubatuba
Ubatuba can be visited all year round, but each season offers different experiences.
Summer (December to March) is ideal for those who enjoy excitement, parties, and higher temperatures, easily reaching 30°C. During this period, the beaches are crowded and the city offers a variety of cultural and sporting events.
In spring and autumn, the weather is mild, perfect for exploring trails, waterfalls, and outdoor sports. The beaches are quieter, with clear waters and pleasant temperatures.
Winter surprises with sunny days, calm seas, and even more stunning landscapes, making it a great choice for those who prefer to avoid crowds and enjoy nature with more privacy.
Ubatuba stands out for its humid tropical climate: rain is frequent, especially between December and March. To make the most of your trip, check the weather forecast and plan alternative routes for rainy days, such as aquariums, museums, and cultural tours.
Ubatuba’s Beaches: For All Tastes
The diversity of beaches is Ubatuba’s hallmark. There are options for every type of tourist, from families with children to surfers, adventurers, and couples seeking tranquility.
Praia Grande and Praia do Tenório: Structure and Convenience
Praia Grande is the city’s busiest beach, known for its excellent infrastructure, kiosks, boardwalk, and ideal waters for swimming and water sports.
Praia do Tenório, close to downtown, attracts families and groups of friends due to its easy accessibility, safety, and wide range of services.
Both have parking, chair rentals, bars, and seafront restaurants. They are perfect for those looking for convenience, activity, and comfort.
Itamambuca and Félix: Surf and Nature
Itamambuca Beach is a national surfing reference, hosting championships and attracting athletes from all over the world.
Surrounded by the Atlantic Forest, it offers a rustic atmosphere, crystal-clear waters, and perfect waves.
It is also excellent for those who enjoy trails and intense contact with nature.
Félix Beach combines calm sea on one side and strong waves on the other, making it versatile for surfers, families, and snorkeling lovers.
Its wild beauty attracts those seeking more preserved beaches and photogenic scenery.
Praia do Cedro and Prumirim: Paradise Retreats
Cedro Beach is considered one of the most beautiful in Ubatuba, accessible by trail or boat.
Clear waters, rocky cliffs, and a quiet environment make it ideal for those who want to relax amidst nature.
Prumirim Beach also enchants with its landscape and tranquility. Near the river mouth, you can swim in both sea and freshwater, and it also gives access to Prumirim Island, excellent for boat trips and snorkeling.
Domingas Dias and Enseada: Families and Children
Domingas Dias Beach is known for its calm atmosphere and gentle waters, ideal for families with children and the elderly.
With shallow sea and fine sand, it is great for light sports, walks, and moments of rest.
Enseada Beach stands out for its tourist infrastructure, wide sandy area, and easy access.
It offers leisure options for all ages, kayak rentals, banana boat rides, and activities for group fun.
Islands and Boat Tours in Ubatuba
Ubatuba’s coast is dotted with paradise islands that can be explored on boat or speedboat tours.
Among the most popular are:
- Anchieta Island: a state park with ecological trails, historical ruins, viewpoints, and preserved beaches. The tour includes guided visits, snorkeling, and educational activities about local fauna and flora.
- Couves Island: famous for its crystal-clear waters, rich marine life, and excellent for snorkeling and free diving.
- Prumirim Island: accessible by small boats, is a haven of tranquility and direct contact with nature.
Local agencies offer personalized itineraries, with daily departures to the islands. Always choose licensed operators who follow sustainable tourism practices and respect environmental limits.
Trails and Ecotourism in Ubatuba
Beyond its beaches, Ubatuba is a paradise for ecotourism lovers. The Serra do Mar State Park protects most of the area, providing trails with varying degrees of difficulty.
Among the best known are:
- 7 Beaches Trail: a route connecting deserted beaches and spectacular viewpoints, ideal for adventurers.
- Corisco Trail: a historical route through old farms, waterfalls, and preserved Atlantic Forest fragments.
- Escada Waterfall: perfect for refreshing baths and family picnics.
Local guides help explore trails safely and offer information on biodiversity, history, and local caiçara culture.
Contact with nature, birdsong, and fresh air make the experience unique.
Where to Stay: Accommodation in Ubatuba
Ubatuba offers a wide range of accommodation options for all budgets and travel styles.
- Charming and rustic inns for couples and families.
- Beachfront hotels with full infrastructure, pools, leisure areas, and restaurants.
- Hostels and campgrounds for those who prefer affordability and connection with nature.
- Airbnb, houses, and vacation apartments for larger groups or longer stays.
It is recommended to book in advance during peak season, holidays, and events, when demand is high. Some accommodations offer traditional breakfast, guided tours, and exclusive experiences.
Gastronomy: Flavors of the Sea and the Atlantic Forest
Ubatuba’s cuisine reflects a mix of caiçara, Brazilian, and international influences.
Seafront restaurants serve fresh seafood: shrimp, squid, octopus, and fish like snook, grouper, and snapper.
Traditional dishes such as “azul-marinho,” made with fish, banana, and flour, are a true explosion of regional flavors.
Kiosks, bars, and cafes offer snacks, quick meals, natural juices, and homemade sweets.
The city also has pizzerias, ice cream parlors, and vegetarian restaurants to suit all tastes.
In the city center, be sure to try the traditional tapioca, banana sweets, and regional açaí, as well as craft beers produced in the region.
Essential Tips for Tourists in Ubatuba
- Bring sunscreen, insect repellent, and a hat: protection is essential for outdoor activities.
- Plan flexible itineraries: weather conditions can change quickly.
- Respect nature: take your trash with you, do not feed wild animals, and stay on marked trails.
- Wear suitable shoes for trails and walking on rocky coasts.
- Book accommodation and tours in advance during peak season.
- Explore the local culture: visit craft fairs, participate in traditional festivals, and learn about caiçara crafts.
- Enjoy attractions for rainy days: aquarium, Projeto Tamar, museums, and cultural centers.
Ubatuba for All Ages
Ubatuba offers experiences for children, young people, adults, and seniors.
Families find quiet beaches, easy trails, parks, and fun activities.
Couples can enjoy romantic itineraries, seafront dinners, and sunset boat trips.
Groups of friends take advantage of extreme sports, parties, bars, and nightlife.
The city is accessible for seniors, with good infrastructure and easily accessible attractions.
There are adapted itineraries for people with reduced mobility and specialized professionals for different audiences.
Live Ubatuba: Discover, Relax, and Be Inspired
Visiting Ubatuba is opening the door to a world of natural beauty, cultural experiences, and genuine hospitality.
The city invites you to slow down, breathe deeply, and connect with the best the Brazilian coast has to offer.
Plan your trip, discover new beaches, experience adventures, capture unforgettable landscapes, and allow yourself to relax in one of the most complete destinations in the country.
Ubatuba awaits you with sea, forest, culture, and a unique lifestyle on the edge of the Atlantic Forest.
