Holambra is nationally recognized as the “City of Flowers.” With its Dutch heritage, welcoming atmosphere, and stunning floral landscapes, this destination delights tourists of all ages. Located in the countryside of São Paulo state, the city offers unique experiences, blending culture, nature, gastronomy, and leisure. If you are planning a trip to relax, have fun, or learn, discover now everything that makes Holambra one of Brazil’s most enchanting destinations.
How to Get to Holambra
Getting to Holambra is easy and practical, whether by car, bus, or organized tour.
The city is approximately 130 km from São Paulo, with main access through Rodovia dos Bandeirantes (SP-348) or Rodovia Anhanguera (SP-330), both modern and safe highways.
The trip usually takes about two hours, making Holambra a great option for a day trip or a weekend getaway.
There are also regular bus lines from São Paulo and Campinas, as well as travel agencies that offer complete tourist packages.
The well-developed road infrastructure ensures a smooth trip, whether for families, couples, or groups of friends.
Best Time to Visit Holambra
You can visit Holambra all year round, but some periods are particularly special.
Expoflora, the largest flower festival in Latin America, usually takes place between August and September, attracting thousands of tourists and bringing the entire region to life.
In spring, the city displays a breathtaking show of colors with its blooming flower fields, pleasant weather, and temperatures ranging from 15 °C to 28 °C.
In summer, the city becomes even more vibrant, perfect for outdoor walks, bike rides, and picnics.
During autumn and winter, despite the milder weather, Holambra doesn’t lose its charm. Cafés and restaurants become cozier, especially on long weekends and holidays.
Main Tourist Attractions in Holambra
Discover the attractions that make Holambra unforgettable:
Expoflora: The Largest Flower Festival in Latin America
Expoflora is the most traditional event in Holambra and one of the largest in the country.
For several weeks, the city transforms into a giant garden, featuring flower exhibitions, cultural shows, typical parades, folkloric dances, and Dutch gastronomy.
Visitors from all over Brazil participate in the famous “rain of petals,” tour flower producers’ stands, and take part in gardening workshops.
It’s a unique opportunity to discover the latest trends in floriculture and take home seedlings, arrangements, and souvenirs.
Moinho Povos Unidos: A Dutch Symbol in Brazil
The Moinho Povos Unidos is one of Holambra’s main landmarks.
Standing 38 meters tall, it is the largest windmill in Latin America and represents the city’s strong Dutch heritage.
Open to visitors, the windmill offers a panoramic viewpoint, event spaces, exhibitions, and souvenir shops.
The traditional architecture makes for incredible photos and authentic cultural experiences.
Flower Fields: Unique Colors and Aromas
The flower fields are Holambra’s top attraction.
The city produces about 45% of all flowers sold in Brazil, being a national reference for quality and variety.
Local guides organize tours to fields of gerberas, roses, chrysanthemums, lilies, tulips, sunflowers, and many exotic species.
Visitors can walk among the plantations, take photos, and learn about cultivation, harvesting, and floral curiosities.
During Expoflora and special dates, many growers open their properties for exclusive visits, making the experience even more memorable.
Holambra Historical and Cultural Museum
The Holambra Historical and Cultural Museum preserves the memory of Dutch immigrants and the city’s development.
Inside, visitors find photos, documents, antiques, traditional clothing, and models that tell the story from the first settlers’ arrival to Holambra’s establishment as a flower production hub.
The museum offers guided tours and workshops for schools, promoting education and culture for all ages.
It’s an educational and moving visit, ideal for families and groups.
Bicycle Tours and Rural Tourism
Holambra promotes sustainable tourism and outdoor activities.
Bicycle lanes, trails, and cycling routes cut through flower fields, woods, and rural areas. Local companies rent bicycles and offer itineraries for beginners and experienced riders.
Farms and ranches offer rural experiences, organic product harvesting, cheese tasting, sweets, liqueurs, and other homemade delicacies.
Carriage rides, visits to orchid nurseries, and vegetable gardens are also part of the rural tourism, connecting tourists to the countryside lifestyle.
Where to Stay: Accommodation in Holambra
The hospitality network in Holambra caters to all types of travelers.
Charming inns with flower gardens, modern hotels, and budget options are easy to find.
Many places invest in themed decor, traditional breakfast, and green leisure areas for relaxation.
Airbnb and vacation homes complete the offer, ideal for families or groups of friends seeking comfort and convenience.
During Expoflora and long weekends, it’s advisable to book accommodation in advance, as demand is high.
Gastronomy: Dutch Flavors in Brazil
The cuisine in Holambra is strongly influenced by Dutch traditions, but also features Brazilian and international recipes.
Restaurants, cafés, bakeries, and snack bars offer dishes such as stamppot, bitterballen, pies, soups, and artisanal cheeses.
The traditional stroopwafel (caramel-filled waffle) is one of the most popular sweets, as well as apple pies, chocolates, and homemade breads.
Don’t miss the special coffees, craft beers, and fresh juices made with local ingredients.
During festivals and events, gastronomy stands out with food trucks, kiosks, and stalls offering typical products.
Tips for Tourists in Holambra
- Wear light clothing and sunscreen: especially for visits to the flower fields.
- Visit in the morning: natural light is perfect for photos, and the weather is cooler for walks.
- Bring cash: some rural establishments and markets may not accept cards.
- Book accommodation and tours in advance, especially during Expoflora and holidays.
- Explore local shops: buy flowers, plants, handicrafts, souvenirs, cheeses, and farm products.
- Respect the cultivation areas: follow the guides’ instructions and avoid stepping on the plantations.
- Join guided tours: they offer exclusive information and interesting facts about the city and flowers.
Holambra for All Ages
Holambra is a democratic destination, with attractions for all audiences.
Children enjoy small farms, parks, and playful activities in hotels.
Couples find a romantic atmosphere in cafés, gardens, and carriage rides.
Groups of friends make the most of bike tours, cultural events, and traditional festivals.
The city is accessible for seniors, with adapted infrastructure and easy-to-access attractions.
Rural, gastronomic, cultural, and ecological tourism guarantee memorable experiences any time of year.
Discover Holambra: Experience the Magic of Flowers
Traveling to Holambra means diving into a universe of colors, aromas, and traditions.
The city impresses with its hospitality, cultural richness, and beautiful flower fields.
Whether for a weekend or a holiday, this destination offers leisure, learning, and unforgettable moments.
Plan your visit, explore every corner, take stunning photos, and enjoy the positive energy that only Holambra can offer.
Experience the magic of flowers and discover why the city is a national reference in tourism and quality of life.
