The Cultural Heart of Rio Branco

Located in downtown Rio Branco, the Novo Mercado Velho (New Old Market) is one of the main tourist and cultural attractions in the city. Considered an icon of Rio Branco’s history, the market is more than just a shopping venue; it reflects the tradition, culture, and daily life of the people of Acre. For tourists and travelers looking for an authentic and enriching experience in the state, the Novo Mercado Velho offers a unique opportunity to immerse yourself in the true essence of the state. In this article, we will explore everything that the Novo Mercado Velho has to offer, from its history and architecture to the attractions and experiences that make this visit a must-see.

History of Novo Mercado Velho

The Novo Mercado Velho has a long and rich history, being one of the oldest and most traditional landmarks in Rio Branco. Originally opened in the late 19th century, the market was one of Rio Branco’s first commercial centers, serving as a meeting point between local producers and consumers. Over the decades, the market has evolved, preserving its essence while adapting to the city’s changes.

The market played a key role in the development of Rio Branco, helping to consolidate local commerce and allowing the city to become a trading hub between Brazil, Bolivia, and Peru. For many years, Novo Mercado Velho was the go-to place for buying typical regional products, such as fruits, fresh fish, local handicrafts, and agricultural goods.

After being temporarily closed for renovations, Novo Mercado Velho underwent revitalization, transforming into the important cultural point it is today. The renovation preserved the market’s historical charm while also modernizing its infrastructure, making it even more appealing to tourists.

Architecture of Novo Mercado Velho

The architecture of Novo Mercado Velho is one of its main attractions. The market, which blends historical and modern elements, has a charming structure with iron and wood details that reflect the beauty and simplicity of colonial design. The building is of a traditional style, featuring a large open central area and rows of kiosks and stalls along the corridors.

The new market maintains a design reminiscent of old street markets, with high ceilings, natural ventilation, and large windows. Its preserved facade still carries the characteristics of the time it was originally built, showcasing the elegance of Brazilian colonial architecture.

The atmosphere of Novo Mercado Velho is welcoming, offering a sense of a place that preserves the past but also updates itself to accommodate modern visitors. The iron walls, columns, and wooden details create a nostalgic feeling, transporting visitors back in time when the market was a center of life and commerce.

Attractions at Novo Mercado Velho

Novo Mercado Velho is more than just a commercial center; it is also a place full of cultural attractions. During your visit, tourists can explore a wide range of local products, from typical handicrafts to fresh food and spices. The fruit stalls, with tropical offerings like cabeludinha, bacaba, and açaí, provide a burst of color and flavor typical of Acre and the Amazon region.

The market is also a great place to buy local crafts, with pieces made by Acrean artisans that reflect the state’s rich culture. Products like ceramics, embroidery, textiles, and handcrafted jewelry are excellent souvenirs to take home, as well as supporting the local artisans.

Additionally, the market is a great place to learn more about Acrean culture. As you wander through the market, you’ll interact with vendors who share stories about the products and local history, making the experience even more immersive.

Gastronomy at Novo Mercado Velho

Gastronomy is one of the biggest attractions of Novo Mercado Velho. Like many traditional markets in Brazil, Rio Branco’s Mercado Velho is the ideal place to try typical dishes of Acrean cuisine. The market features various stalls and restaurants serving fresh fish dishes, such as tacacá and fish stew (caldeirada de peixe).

Another traditional dish at the market is the bread with sun-dried meat (pão com carne de sol), a typical regional snack, served with rice couscous. Also, don’t miss the cocada made with cupuaçu and banana sweets with coalho cheese, which are unique flavors of Acrean cuisine.

To accompany the meals, bacaba juice and açaí are widely consumed beverages in Acre, making part of the local gastronomic experience. The northeastern coffee, strong and flavorful, is also a great choice to savor a typical drink of the region.

Experience of Visiting Novo Mercado Velho

Visiting Novo Mercado Velho is a rich and engaging experience. As you explore the market, tourists can feel the vibrant atmosphere filled with life, with vendors offering their products and both tourists and locals interacting in a welcoming environment. The market is a gathering place for the community, where you can observe the everyday life of Rio Branco and experience the warmth of the local people.

While wandering through the market, visitors can also get involved in cultural activities, such as live music performances and traditional dances, which frequently take place during festivals and special events. This provides a deeper understanding of the local culture, making a visit to Novo Mercado Velho a memorable experience.

Events and Activities at Novo Mercado Velho

Novo Mercado Velho is also a cultural and event center. Among the most important celebrations are the Acre Music Festival and the Street Theater Festival, which attract artists from across Brazil and abroad for performances and live shows. The market becomes a vibrant stage during these festivals, with food stalls, music, dances, and interactive activities for all ages.

In addition, the market frequently organizes handicraft fairs and cultural gatherings, where tourists can learn more about Acrean culture and traditions, discover the processes behind local crafts, participate in workshops, and taste traditional products.

Infrastructure and Accessibility at Novo Mercado Velho

Novo Mercado Velho provides good infrastructure to accommodate tourists and visitors of all ages. With access ramps, adapted bathrooms, and rest areas, the market was renovated to ensure accessibility and comfort for all visitors.

Moreover, the market’s central location makes it easy to reach, and tourists can use public transportation or taxi and ride-sharing services to get to the site. The area around the market is also well-served by parking and restaurants, complementing the visitor experience.

Travel Tips and Best Time to Visit

The best time to visit Novo Mercado Velho is during the dry season, from April to September, when the weather is milder, and outdoor activities are more enjoyable. During this period, the market tends to be busier, and tourists can take advantage of its attractions and local gastronomy in a more relaxed environment.

If you want a more peaceful experience with fewer crowds, consider visiting the market during the weekdays and avoiding peak holiday seasons like Carnival and summer vacations.

Conclusion: Novo Mercado Velho as a Must-Visit Destination

The Novo Mercado Velho is much more than just a market in Rio Branco. It is a true cultural and historical center that offers tourists the chance to experience the rich Acrean culture, local gastronomy, and the warmth of the city’s people. Visiting Novo Mercado Velho is not only about shopping; it’s about immersing yourself in the history and traditions that shaped Acre into what it is today.

With its history, charming architecture, unique gastronomy, and vibrant atmosphere, Novo Mercado Velho is undoubtedly a must-visit destination for anyone looking to explore the true essence of Rio Branco and Acre.